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Tag: searchengine

Customer segmentation models to improve the performance of loyalty marketing campaigns by Comarch

Customer segmentation models to improve the performance of loyalty marketing campaigns by Comarch

Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Every member has different needs, preferences, communication channels, behavior and emotions. Approaching all these unique members as one via mass communication is a big mistake when trying to scale your business. Segmenting your customers is critical to your success. But what…

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SEO
Why SEO experts rarely share actual success stories

Why SEO experts rarely share actual success stories

Most SEO experts are still afraid to publish their success stories, with a few notable exceptions. Many are simply unable to share their work even when it’s successful. How can SEOs stop practicing “ghost optimization”? Before we dive into this question, let’s look at the reasons for the ongoing secrecy and still prevailing negativity among…

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SEO
How Google Autocomplete works

How Google Autocomplete works

When you go to the Google homepage, you’ll most likely know what you’re about to type into the search box – whether you’re checking in on the weather forecast, looking for a business or service, or want to find out where you recognize that actor from. (Unless you’re “feeling lucky,” that is.) You enter a…

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SEO
How do you hire an SEO manager?

How do you hire an SEO manager?

30-second summary: Business leaders struggle to hire SEO managers, and often wonder if they need one SEO visibility is key to business success and is hard to increase your customer base and sales SEO is a great contributor to brand growth and essentially needs the right mindset This is a checklist to help you hire…

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SEO
Bounce and exit rate analytics: measure, assess, and audit to increase conversions

Bounce and exit rate analytics: measure, assess, and audit to increase conversions

30-second summary: Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page This metric helps measure visit quality and relevance Exit rate is a metric that identifies the number of exits from your site, and, as with entrances, it will always be equal…

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SEO
How to manage SEO clients’ expectations

How to manage SEO clients’ expectations

30-second summary: SEO is expensive, yet offers no tangible guarantees in terms of rankings or traffic. No wonder so many business owners are confused All SEO clients are different. It is important to understand their prior experience in SEO before developing your relationship management strategy with each of them. Getting to know a new lead…

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SEO
SEO doesn’t have to be scary: shift from a reactive to proactive strategy

SEO doesn’t have to be scary: shift from a reactive to proactive strategy

30-second summary: SEO is a reality that all marketers face and many try to steer clear of as they devise an all-encompassing digital marketing strategy that is reactive in nature Begin by familiarizing yourself with Google’s Page Quality Rating Guidelines Create a sound SEO strategy to use every time you start the content creation process,…

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SEO
In a sea of signals, is your on-page on-point?

In a sea of signals, is your on-page on-point?

30-second summary: Content managers who want to assess their on-page performance can feel lost at sea due to numerous SEO signals and their perceptions This problem gets bigger and highly complex for industries with niche semantics The scenarios they present to the content planning process are highly specific, with unique lexicons and semantic relationships Sr….

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SEO
Is Google headed towards a continuous “real-time” algorithm?

Is Google headed towards a continuous “real-time” algorithm?

30-second summary: The present reality is that Google presses the button and updates its algorithm, which in turn can update site rankings What if we are entering a world where it is less of Google pressing a button and more of the algorithm automatically updating rankings in “real-time”? Advisory Board member and Wix’s Head of…

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SEO
Are these SEO rookie mistakes costing your search rankings?

Are these SEO rookie mistakes costing your search rankings?

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