Equip yourself to do SEO on your own
A 2021 study by Boathouse found that whilst 86% of CEOs believe CMOs have the power to influence key decisions of the C-Suite, only 32% of CEOs trust them. In theory, CEOs recognize the role marketing executives can play. In practice, marketing leaders are failing to live up to the expectation. This shocking reality is…
Read More “Why CMOs are failing and how they can rebuild C-Suite relationships” »
In the third episode of the Marketing Masters podcast, we speak with Sanyu Dillon, EVP and Chief Marketing Officer at Penguin Random House. In the wake of Juneteenth and Pride Month, which have seen numerous reports of well-known brands engaging in ‘virtue signalling,’ we discuss the role marketing leaders must play in ensuring their commitment…
Read More “Diversity and inclusion: Turning intentions into actions” »
In the first episode of the ClickZ Marketing Masters Podcast, our host Tim Flagg speaks with Christopher Kenna, CEO and Co-Founder of Brand Advance. They discuss what it takes to be a great marketing leader and take a deeper look at how brand engagement with minority communities has shifted. Kenna shares his expert insights on…
