Tag: marketingis
The cash flow funnel: A new B2B marketing funnel that is customer and finance-centric
30-second summary: The role of (B2B) marketers should be to create memories, not clicks. This means the traditional marketing funnel based on using marketing tactics to move buyers from ‘awareness’ to ‘consideration’ to ‘purchase’ is outdated. Marketers need a customer-centric and finance-centric model. ‘The cash flow funnel’ sees all customers as in-market or out-market. Most…
Read More “The cash flow funnel: A new B2B marketing funnel that is customer and finance-centric” »
Love at first stride: OkCupid and Sweatcoin’s digital collaboration journey
How do you find a partner? Using a digital service like the dating platform OkCupid? Or a more traditional blind date? Ironically, the story behind the digital collaboration between OkCupid and the exercise rewards app Sweatcoin was a little closer to the latter. Beginning with a mutual introduction, the digital collaboration transpired to be a…
Read More “Love at first stride: OkCupid and Sweatcoin’s digital collaboration journey” »
How ‘Helpful Marketing’ can take your email strategy from brand-centric to customer-centric
30-second summary: Staying up to date with email means more than just adopting the latest technology. Teams need to prioritize an objective-driven strategy over tactics to avoid wasting time and money and alienating customers. Using data and technology allows you to target audiences, select the right content, manage frequency, and send messages at the right…
How do you use SEO to scale revenue and market share?
30-second summary: When the economy and business take a hit, marketing is the first to suffer budget cuts If you are asking, “should I give up my SEO?”, this article is all you need Best-selling author and serial entrepreneur, Kris Jones shows you five ways SEO can help you achieve revenue Of all the ways…
Read More “How do you use SEO to scale revenue and market share?” »