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Gotta catch ‘em all! Pokémon’s global prize draw is a triumph in localization

Pokémon recently celebrated the 25th anniversary of its legendary card game. To mark the quarter century, it created a music album with the help of artists such as Post Malone and Katy Perry. Moreover, it announced a prize competition where fans could win a limited edition 12” vinyl record. With a global audience, this meant…

SEO

5 steps to move buyer experience from transactional to relationship-driven

30-second summary: As the digital age emerged, brands focused on transactions. This drove a wedge between them and their customer It is now vital for brands to build relationships with their audience. Data can play a huge role in this, but we need to be careful with how we handle it Alex Hunter, ex-Head of…