Tag: helpyou
Bounce and exit rate analytics: measure, assess, and audit to increase conversions
30-second summary: Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page This metric helps measure visit quality and relevance Exit rate is a metric that identifies the number of exits from your site, and, as with entrances, it will always be equal…
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How to plan and budget for enterprise SEO
In an ideal enterprise world, your CMO would plan a budget for SEO, leaving you to enjoy building your strategy without endlessly trying to prove ROI for each line item. Like I said, ideal. But not exactly realistic. Because CMOs are often hyperfocused on brand strategy or activation. Often, SEO is an entirely new marketing…