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Tag: ensuring

The new YMYL guidelines and what this means for marketers

The new YMYL guidelines and what this means for marketers

30-second summary: Your money or your life (YMYL) guidance has been updated to give more clarity on what Google is looking for within its quality rater guidelines Focusing on reputation, both of the person creating the main content and the website hosting the main content, is key YMYL trust isn’t just built on-site, off-site digital…

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