Equip yourself to do SEO on your own
IBM’S The Weather Company, through The Weather Channel App, is a hugely popular source of weather reports and forecasts. Morning Consult recognized The Weather Channel brand as the 8th most-trusted brand in the US. Moreover, over 425 million people use the app. The Weather Channel has prioritized brand utility to continue improving its reputation. Its…
30-second summary: The metaverse is the next step in the internet’s evolution We must ensure that there is a safe, inclusive space for a wide range of people involved with the metaverse’s creation from the start This includes representation in development, broad access, and ensuring safety Our internet is once again entering a seismic shift….
Read More “CSR in the metaverse: Why marketers must prioritize inclusivity and diversity” »
30-second summary: The role of (B2B) marketers should be to create memories, not clicks. This means the traditional marketing funnel based on using marketing tactics to move buyers from ‘awareness’ to ‘consideration’ to ‘purchase’ is outdated. Marketers need a customer-centric and finance-centric model. ‘The cash flow funnel’ sees all customers as in-market or out-market. Most…
Read More “The cash flow funnel: A new B2B marketing funnel that is customer and finance-centric” »
How do you find a partner? Using a digital service like the dating platform OkCupid? Or a more traditional blind date? Ironically, the story behind the digital collaboration between OkCupid and the exercise rewards app Sweatcoin was a little closer to the latter. Beginning with a mutual introduction, the digital collaboration transpired to be a…
Read More “Love at first stride: OkCupid and Sweatcoin’s digital collaboration journey” »
30-second summary: Although users re-invent themselves online, Web2 platforms such as social media still tie personality to a real-world identity Web3 and the metaverse go one step further and allow users to create distinct personalities separate from their identity, rendering traditional identity resolution capabilities ineffective Jason Alan Snyder, Global CTO of Momentum Worldwide, dives into…
Read More “Measuring metaverse success without traditional identity resolution capabilities” »
30-second summary: Staying up to date with email means more than just adopting the latest technology. Teams need to prioritize an objective-driven strategy over tactics to avoid wasting time and money and alienating customers. Using data and technology allows you to target audiences, select the right content, manage frequency, and send messages at the right…
Storytelling is human nature. For marketers, it should be your lifeblood. Whether you are creating content for customers or communicating strategy, storytelling is the most powerful tool marketers can wield. As a digital consulting company, Publicis Sapient prides itself on reimagining the customer experience for its clients. Turning the lens to its creative efforts, it…
Read More “How Publicis Sapient scaled video marketing into a storytelling studio” »
30-second summary: During the festive season brands bombard consumers with Christmas marketing, from emails to leaflets and everything in between. Standing out from the crowd, whilst also embracing the festivities can seem a daunting task, but mastering it will boost brand loyalty, expand your audience, and drive sales. The truth? Making yourself a remarkable business…
30-second summary: Black Friday 2022 will see consumers balance bargain-hunting with more considered consumption A more sensitive approach to marketing is required, including constructive and supportive content that reflects the socioeconomic climate we are in Ed East, CEO, and Founder of Billion Dollar Boy provides advice for brands navigating a Black Friday like no other…
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Desperados’ ambition to deliver exceptional customer experiences for beer drinkers is only eclipsed by its commitment to diversity and inclusion. In the ‘Rave to Save’ campaign, the tequila-flavored beer brand acted on DE&I goals by gamifying the partygoing experience. Having found 65% of people wanted a more inclusive party scene, Desperados committed to ensuring that…
Read More “How Desperados turned dance steps into DE&I donations” »
