Equip yourself to do SEO on your own
30-second summary: The need to become a public persona in order to be a successful business owner is overrated Contrary to popular belief, it is possible to create an anonymous digital entity while using a majority of efficient marketing strategies The problem arises when you already have your personal data published and want to delete…
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30-second summary: Search Ads 360 platform has seen one of its biggest updates in 10 years Performics’ Senior Media Manager, Alex Medawar shares key highlights of the updates around budget optimization, performance monitoring, and inventory management Google recently announced a new update to its Search Ads 360 platform – and it’s a big one. SA360…
Read More “2022 Search ads 360 update: What you need to know” »
30-second summary: Since Google now focuses heavily on user experience, using data as a pillar to uncover consumer insights will drive your digital marketing success However, marketing teams still need to understand these sources and their areas of impact on the consumer’s experience Atul Jindal helps you cover the ground with his advice and case…
Read More “Six data-driven SEO strategies that optimize conversion rates” »
When you imagine the sort of companies who are successfully taking to TikTok, a publishing organization who have been around since the 1920s might not be too high up your list. However, even before the emergence of ‘BookTok’ in 2020 – where (teenage) influencers are racking up billions of views – Penguin Young Readers, also…
Read More “How a 95-year-old publishing company mastered TikTok for 7X book sales” »
30-second summary: Are you confident about how your target consumer moves in the three stages, awareness, consideration, and decision? A website that features content only suited to the first stage of awareness will struggle to convert, whereas a site only focused on conversions may struggle to get any traffic to convert in the first place…
Read More “Understanding the three awareness stages of your online audience” »
30-second summary: Exact-match keywords are useful for researching patterns and trends but not so much for optimization purposes When optimizing for keywords, optimize for intent and solve problems, don’t just match your page to the keyword Brand-driven keywords should be your top priority because you cannot control SERPs but you can rank assets that will…
Read More “Three critical keyword research trends you must embrace” »
30-second summary: B2B conversion funnels are long and unpredictable, and your SEO strategy should reflect that Because it takes several touchpoints for a buying decision to be made, a B2B SEO strategy should focus on both informational and commercial phrases Brand-driven search is crucial for your conversions because B2B customers tend to careful consider all…
Read More “How to drive B2B conversions from your organic traffic” »
“Will we ever be able to put search marketing strategy in the driver’s seat?” This is almost every search marketer’s dilemma as the community continues to remain at the mercy of Google’s algorithms and updates. SEAT S.A, the Barcelona-based multinational automaker part of the Volkswagen group have innovated a testing model that is driving growth…
Read More “How a testing model is driving SEAT and CUPRA’s search marketing performance” »
30-second summary: Today’s consumers are more concerned than ever with the environmental impact of the brands they consume, especially within food and beverage There is a unique opportunity for brands to align their own purpose and growth with consumer desires to look after the world we live in Brands must step up their sustainability efforts…
Read More “Four brands commit to ethical marketing: Here’s how to join them” »
30-second summary: Social media platforms allow anyone to publicly call out people and brands when they did or said something offensive or abusive Cancel culture is public outrage targeting an individual celebrity or a brand for their public statements or actions How do you keep your brand safe from being canceled in 2022 and beyond?…
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