The age of overreliance on marketing technology and what you should do
30-second summary: For the past twenty years, the potential of marketing technology has captured the attention of marketers. Instead, it has continuously under-delivered and complicated an already competitive environment. Peter Prodromou, President and Founder of Boathouse, provides four ways for marketers to transform their approach to marketing technology. With millions of dollars sunk into technology…
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How AI-generated images can streamline your SEO game with DALL-E 2
30-second summary: SEOs are always on the lookout for innovative technology that can help them amplify content creation effectively One such innovation that is on the cusp of being the next big thing in SEO and content creation is OpenAI’s DALL-E 2 What is it, how does it work, and how can SEOs use it…
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Maximizing efficiency for ecommerce paid campaigns
30-second summary: SEOs must improve the efficiency of ecommerce shopping ad campaigns to meet consumer expectations of a hassle-free online experience Brands need to invest time, gather experience, and implement various new strategies to maximize their performance as the digital space is growing and evolving at a rapid pace Setting up something like a Google…
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The new YMYL guidelines and what this means for marketers
30-second summary: Your money or your life (YMYL) guidance has been updated to give more clarity on what Google is looking for within its quality rater guidelines Focusing on reputation, both of the person creating the main content and the website hosting the main content, is key YMYL trust isn’t just built on-site, off-site digital…
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The inner workings of search advertising in a cookieless world
30-second summary: As third-party cookies will eventually phase out and marketers search for alternate approaches, they may find themselves lost in a sea of data when attempting to measure and evaluate the impact Focusing on the quality of users instead of attributable conversions can mitigate the inconvenience of losing third-party cookies The shift from cookies…
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How to effectively optimize content
30-second summary: By using a range of techniques to optimize your content, you can make it easier for both search engines and users to consume your written text Taking the time to plan your content topics and conduct extensive keyword research can make a big impact when it comes to performance You should always write…
Balancing between paid and organic search for brand success
30-second summary: Relying on pay-per-click (PPC) advertising for short-term gains and neglecting organic marketing will prove ineffective Before pumping any money into SEO strategy, a business must ensure that its website is fully optimised for user experience Once in a comfortable position, PPC advertising can be used to amplify brand reach by experimenting with new…
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