10 SaaS marketers share what’s NOT working in content marketing anymore

Content has become a traditional marketing channel for many SaaS companies. According to ProfitWell, content companies are likely to see 30 percent higher growth rates and 5 percent better retention rates than those not using content marketing. The content marketing game is constantly changing – what used to work for SaaS companies years ago doesn’t…

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From cookie, to beyond CRM and constant consent – why cookieless means a brighter future for digital experience

The demise of the cookie as we know it may have been given yet another stay of execution by Google, but let there be no doubt: its end is coming. Yet, people are still underprepared: one recent study of 500 CMOs in the UK and US suggests that nearly 50 percent are not well prepared…

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How to use digital PR and cross-channel data to amplify organic growth

30-second summary: With the right strategy, digital PR can help drive both brand awareness and organic performance During an economic downturn, brand visibility is essential to maintain brand advocacy in the long-term Brands that will come out on top are those that take a cross-channel approach to drive more ROI, using data from other channels…

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Rethink, resist, refocus! Maximising your marketing budget in tough economic times

30-second summary: Erica Gunn, CMO at Canto, offers a guide to maximizing your marketing budget in tough economic circumstances Don’t wait and take action now. Walk in your customers’ shoes and understand their needs better. Maximize your potential, make the most of your martech stack, and be agile and responsive, not reactive Make smart investments into…

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The 3M levers advertisers can use to trigger positive behavior change

30-second summary: The advertising-sponsored media model continues to win as Netflix and Apple add new advertising and sponsorship opportunities to their ecosystems While great for advertisers there is a flip side that needs to be considered from the consumer’s perspective Mark DiMassimo, Creative Chief of NYC’s leading agency, DiGo discusses the cost of bad-for-business advertising and its…

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Gotta catch ‘em all! Pokémon’s global prize draw is a triumph in localization

Pokémon recently celebrated the 25th anniversary of its legendary card game. To mark the quarter century, it created a music album with the help of artists such as Post Malone and Katy Perry. Moreover, it announced a prize competition where fans could win a limited edition 12” vinyl record. With a global audience, this meant…

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“Should’ve gone” to “I don’t go”: Specsavers’ twist on its famous tagline

‘Finger Lickin Good.’ ‘Just Do It.’ ‘Should’ve gone to Specsavers…’ The power of a well-known tagline cannot be underestimated. Capturing awareness and association with your brand in a few short words evokes familiarity and fondness in equal measure. But when you’ve been using the same tagline for twenty years, like the optical and audiology retailer…

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