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Branded Search vs. Non-Branded Search: What’s the Difference?

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Alexa, show me Tripadvisor’s voice-activated marketing strategy

Alexa, show me Tripadvisor’s voice-activated marketing strategy

Do you use a voice assistant to help you boil an egg, search for local restaurants and businesses, or plan your next holiday? If so, you are not alone. 36.6% of the US population owned a smart speaker device in 2021, and a 2018 study from Juniper Research estimated there will be eight billion digital…

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