The ClickZ Marketing Masters podcast is returning for its second season! Starting from Tuesday 4th October, you can tune in to a weekly episode breaking down the issues keeping marketing leaders up at night. The podcast is available on our website and wherever you get your podcasts, including Apple, Spotify, Google, and Amazon.
The second season brings you conversations with marketing leaders from some of the world’s biggest brands, including Snapchat, Wells Fargo, Mastercard, and several others.
The first episode in season two sees us speak with Franklin Parrish, Senior Director of Brand, Marketing, and Creative Services at Kaiser Permanente Mid-Atlantic. We discuss the power of storytelling. Franklin offers a wonderful framework for how storytelling can be used as a tool for strategic planning.
Marketing Masters season two: The topics
From in-house to agency, from B2B to B2C, and from CMO to Director, the Marketing Masters podcast brings you diverse knowledge, experiences, and expertise. We kick off each episode by asking “what makes a great marketing leader?” before focusing in on a specific topic.
Across twelve episodes, the second season will see our expert guests to unpack a wide range of topics, including:
- Misallocating resources on social media
- Building digital centers of excellence
- Sports sponsorships behind-the-scenes
- Multisensory marketing
- The future of brand loyalty
Our guests not only examine why these topics are so important to marketing leaders but offer practical takeaways for you to take into your next strategy meeting or marketing stand-up.
Listen back to season one
ClickZ relaunched its podcast earlier this year with a five-episode series. This featured the likes of Penguin Random House CMO Sanyu Dillon and Brand Advance Founder and Chairman Christopher Kenna. Across five episodes, we focus particularly on topics around DE&I and improving CMO relationships with the C-Suite. These episodes are still available to stream on the ClickZ website or a variety of podcasting platforms, whether you like to listen on your morning commute or whilst working out.
To get regular insights from digital marketing industry leaders, remember to hit subscribe on your podcast platform of choice! Help us to accelerate the digital marketing conversation by sharing and leaving a review.
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