Category: SEO
Four reasons why email marketing is worth investing in now more than ever
30-second summary: Email marketing has the highest ROI of all marketing channels, but that can lead brands to undervalue its power for helping a company achieve its goals beyond driving quick sales. Email is the backbone of digital marketing because it gives us direct access to the intimacy of our customers’ inboxes. Besides the obvious…
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How upskilling your paid advertising skills will tackle economic downturns
30-second summary: Marketing budgets are often the first to be slashed in a downturn – upskilling your existing team with digital marketing techniques can provide huge efficiencies and minimize the impact of cuts Creating an upskilling program does not need to be expensive or time-consuming if a well-thought-out strategy is adopted and results are constantly…
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ClickZ Marketing Masters podcast returns for season two
The ClickZ Marketing Masters podcast is returning for its second season! Starting from Tuesday 4th October, you can tune in to a weekly episode breaking down the issues keeping marketing leaders up at night. The podcast is available on our website and wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. The second…
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In-house SEO vs outsourced agency talent: Who wins the debate?
30-second summary: SEO involves a lot of tasks, processes, and technicalities that are hard to master and manage Investing in an in-house team can have lots of advantages, like building specialized talent, greater control over performance, productivity, brand and process alignment However, outsourcing to an SEO agency may not deliver the above-mentioned benefits but can…
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