Category: SEO
How a Walgreens Boots Alliance digital incubator is innovating personalized customer experiences
Walgreens Boots Alliance has a 170-year heritage and employs over 325,000 people across nine countries. At this scale, innovation is a challenge. So, when the changing marketing landscape is calling for exceptional customer experience, how does marketing innovation occur? The answer for Walgreens Boots Alliance is a digital incubator under its No7 Beauty Company division:…
Planning for the 2023 recession: why branding still matters and how marketers can get ready for challenges ahead
30-second summary: This article explores the challenges and solutions for brands during the first recession of the digital era Matt Rhodes, Chief Strategy Officer at House 337, offers a six-point brand action plan for 2023 We examine brand responses to previous recessions, and the ways that digital can enhance strategies this time around We hurtle…