Category: SEO
The creator economy boom, bust, and need for SEO!
30-second summary: The content creator economy has created the influencer marketing boom which has been accelerated and growth heavy However, bubbling under the surface is a growing climate of inflated risk, unstable ROI, and a shooing-away of vital practices in lieu of, what can be perceived as, a “faster track” to success Influencer and CEO…
Read More “The creator economy boom, bust, and need for SEO!” »
Why CMOs are failing and how they can rebuild C-Suite relationships
A 2021 study by Boathouse found that whilst 86% of CEOs believe CMOs have the power to influence key decisions of the C-Suite, only 32% of CEOs trust them. In theory, CEOs recognize the role marketing executives can play. In practice, marketing leaders are failing to live up to the expectation. This shocking reality is…
Read More “Why CMOs are failing and how they can rebuild C-Suite relationships” »
Mastercard’s multisensory marketing: A masterclass in sonic branding
At the Cannes Lions Festival 2022, Mastercard launched its first music album, “Priceless”. Yes, you read that right. On the face of it, one of the world’s largest payments and tech companies releasing a record might seem like a bizarre stunt at best. However, this album is a long time in the making and is…
Read More “Mastercard’s multisensory marketing: A masterclass in sonic branding” »