Category: SEO
Using videos to optimize engagement in search-driven buyer journeys
30-second summary: Videos engage and convert, and they also rank incredibly well in organic search, making them the perfect medium for converting searchers into buyers Videos can help guide customers to your brand at stage of the buyer journey Here’s how to create video content that caters to each stage specifically The process of acquiring…
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How Kaiser Permanente delivered personalization for the masses
Kaiser Permanente provide health care coverage, serving over 12.6 million members across nine states in the US. Kaiser Permanente is well recognized in some of the markets it does business – but not all. Consumers of Kaiser Permanente in California understand the system being offered and how it differs from that of other health care…
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5 steps to move buyer experience from transactional to relationship-driven
30-second summary: As the digital age emerged, brands focused on transactions. This drove a wedge between them and their customer It is now vital for brands to build relationships with their audience. Data can play a huge role in this, but we need to be careful with how we handle it Alex Hunter, ex-Head of…
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Why we’re hardwired to believe SEO myths (and how to spot them!)
Give someone a fish and they’ll EAT for one day. Teach someone to fish and they’ll EAT for a lifetime. Yes, that’s an SEO pun. It’s also the goal of this article. If you pop into either of the fantastic SEO communities on Twitter or LinkedIn, you’ll inevitably encounter some common SEO myths: “Longer dwell…
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