Equip yourself to do SEO on your own
30-second summary: By using a range of techniques to optimize your content, you can make it easier for both search engines and users to consume your written text Taking the time to plan your content topics and conduct extensive keyword research can make a big impact when it comes to performance You should always write…
30-second summary: Relying on pay-per-click (PPC) advertising for short-term gains and neglecting organic marketing will prove ineffective Before pumping any money into SEO strategy, a business must ensure that its website is fully optimised for user experience Once in a comfortable position, PPC advertising can be used to amplify brand reach by experimenting with new…
Read More “Balancing between paid and organic search for brand success” »
Duo, the instantly recognizable mascot for Duolingo, is everywhere. From push notifications to TikTok, the green owl is constantly bugging users to use the app in increasingly creative ways. Now, the owl has flown to the Metaverse. With a brand that lends itself to game-based, community-oriented platforms, the metaverse was the perfect destination for Duolingo’s…
Read More “The omnipresent owl: How Duolingo propelled its mascot to the metaverse” »
30-second summary: From my experience, every SEO has struggled to get buy-in on a recommendation at some point An SEO’s job has changed a lot in a decade. Now, prioritization is mandatory for success To have proper prioritization in your roadmap, you need a framework that builds in opportunity analysis, discovery, and measurement It can…
Read More “An SEO strategy flywheel to win leadership buy-in and drive results” »
In 2019, Honda became the first car brand to launch a branded gaming channel on Twitch. Its Twitch channels have built on the popularity of its models such as the Civic, the number one ranked car with Millennials and Gen Z since 2011. Earlier this year, the brand re-imagined its Twitch channel, launching the Honda…
Read More “How Honda used Twitch to drive its audience to the Metaverse” »
30-second summary: Build a coalition of key influencers like the CEO, CFO, CIO, board, or P/E leadership to support your approach and respect the future changes that come from it. Marketing attribution solutions are hard to understand but you don’t need to understand how to build one to find the right one for your business….
Read More “A practical buyer’s guide for marketing attribution solutions” »
30-second summary: Marketers are faced with massive amounts of information. AI/ML tools are the key to unlocking insights from a snowballing avalanche of data. We interview David Edelman, Harvard Business School Professor and AI marketing expert to understand how marketers can harness the power of AI. Edelman advises on topics including navigating the growing landscape…
Read More “How to bring AI into your digital marketing strategy” »
30-second summary: Fair data collection is when people are willing to share segments of their digital selves without giving away the whole picture Google’s data empire seems to backfire on its presence in Europe as Italy joined France and Austria in ruling that Google Analytics is overstepping boundaries Whispers soon became shouts when the Italian…
Read More “Is user data truly protected in the Google Analytics universe?” »
Much has been written about the limited tenure of CMOs, averaging 40 months with the median at 26 months. According to Boathouse, only 4% of CEO’s view their CMO as the most trusted member of their team. Moreover, only 8% view them as the most valuable member of their team with CFOs at 34% and COOs…
Read More “Five skills a CMO needs to demonstrate to become CEO” »
30-second summary: In the wake of the helpful content rollouts, Google Trends can be a strong gateway into search trends How do you spot a trend and differentiate it from a fad to justify resource investment? Hands-on tips to unearth Google Trends and apply them to your ecommerce SEO strategy A successful digital marketing strategy…
Read More “How to enhance your ecommerce branding strategy with Google Trends” »
