Category: SEO
Differentiate or die: Three pivots DTC brands must make to survive
30-second summary: DTC brands have seen sales triple in the past six years. However, their continued success is jeopardized and they are collectively losing billions of dollars in marketing capitalization It is time to flip the creator relationship on its head, and pivot to a business model centred on customer service and loyalty James Gregson,…
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Five must-haves of a conversion worthy ecommerce website
30-second summary: Getting traffic to a website can be difficult, so you need to make sure that visitors are as likely to convert as possible once there Quality site search implementation can increase conversion rates by 5-6x, and including elements like CTAs or a system that accounts for spelling mistakes can have a considerable impact…
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