Equip yourself to do SEO on your own
Many brands struggle to give their teams the creative freedom to innovate. They may turn to third-party media and branding agencies that focus solely on delivering exceptional advertising and media campaigns. The in-house agency model is much rarer but offers true creative control. TripAdvisor has brought the agency model in-house with its new creative studio,…
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30-second summary: For the past twenty years, the potential of marketing technology has captured the attention of marketers. Instead, it has continuously under-delivered and complicated an already competitive environment. Peter Prodromou, President and Founder of Boathouse, provides four ways for marketers to transform their approach to marketing technology. With millions of dollars sunk into technology…
Read More “The age of overreliance on marketing technology and what you should do” »
30-second summary: SEOs are always on the lookout for innovative technology that can help them amplify content creation effectively One such innovation that is on the cusp of being the next big thing in SEO and content creation is OpenAI’s DALL-E 2 What is it, how does it work, and how can SEOs use it…
Read More “How AI-generated images can streamline your SEO game with DALL-E 2” »
30-second summary: SEOs must improve the efficiency of ecommerce shopping ad campaigns to meet consumer expectations of a hassle-free online experience Brands need to invest time, gather experience, and implement various new strategies to maximize their performance as the digital space is growing and evolving at a rapid pace Setting up something like a Google…
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30-second summary: Your money or your life (YMYL) guidance has been updated to give more clarity on what Google is looking for within its quality rater guidelines Focusing on reputation, both of the person creating the main content and the website hosting the main content, is key YMYL trust isn’t just built on-site, off-site digital…
Read More “The new YMYL guidelines and what this means for marketers” »
30-second summary: As third-party cookies will eventually phase out and marketers search for alternate approaches, they may find themselves lost in a sea of data when attempting to measure and evaluate the impact Focusing on the quality of users instead of attributable conversions can mitigate the inconvenience of losing third-party cookies The shift from cookies…
Read More “The inner workings of search advertising in a cookieless world” »
