Category: SEO
Seven SEO roles that are key contributors to brand success in 2022
30-second summary: SEO is important for brand success and there are several key roles that contribute to this Some of these roles are obvious, but others are ones you may not immediately associate with SEO Each of these roles has a different but important contribution to make An effective multidisciplinary SEO team will have good…
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Is your brand elastic enough for Web3?
30-second summary: Having a web3 strategy is non-negotiable. However, keep in mind the Web3 is not the metaverse Develop a plan as if expanding into a fresh territory. Alan Kittle, Executive Creative Director at Summer Friday, provides three ways to plan for Web3 Activate only what’s authentic for your brand and keep in mind consumer…