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Paying for Attention: How to measure and maximize the stickiness of your video creative

Paying for Attention: How to measure and maximize the stickiness of your video creative

Video advertisers are digging deeper to understand the value and impact of their video buys. It is no longer enough to speak about efficient reach with the detailed performance metrics available for digital video campaigns today. We can study view-level data to understand if viewers are engaged and know what captures that engagement. What does…

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GA4 now lets you recreate Universal Analytics audiences, and personalize the Home page

GA4 now lets you recreate Universal Analytics audiences, and personalize the Home page

GA4, everyone’s favorite new Google Google Analytics product, will now let you use the Migrator for Google Analytics Google Sheets add-on tool to recreate many of your Universal Analytics properties into a GA4 property. You can also personalize the content on your home page to make what’s shown more relevant. Let’s take a look. Why…

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How to set up a Google Ads account

How to set up a Google Ads account

Advertising on Google Ads is a no-brainer for many brands. Between the mammoth market share, the proven ROI on time and monetary investment, and the innovations in creative/targeting – it’s never been a better time to scale Google Ads. Getting started can be a bit more complex than it used to be. You’ll need to…

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PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more

PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more

2022 was a wild ride and we’re not just talking about NyQuil chicken or the slap heard ‘round the world at the Oscars. The digital marketing world was inundated with a new Chief twit, old platforms making comebacks (enter Microsoft), and more campaign automation features then we really care for. As the year comes to…

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Customer segmentation models to improve the performance of loyalty marketing campaigns by Comarch

Customer segmentation models to improve the performance of loyalty marketing campaigns by Comarch

Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Every member has different needs, preferences, communication channels, behavior and emotions. Approaching all these unique members as one via mass communication is a big mistake when trying to scale your business. Segmenting your customers is critical to your success. But what…

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Ranking data during the December 2022 Google helpful content update and link spam update

Ranking data during the December 2022 Google helpful content update and link spam update

Google is now rolling out two different Google search algorithm updates simultaneously, the December 2022 helpful content system and the December 2022 link spam update. The helpful content update started on December 5th, and the link spam update started on December 14th. Both updates are not finished rolling out, in fact, Google said that the…

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How the TikTok algorithm works: Everything you need to know

How the TikTok algorithm works: Everything you need to know

Since its initial release in 2016, TikTok has become the fastest-growing social media platform. If you’re looking to learn more about the popular short-form video app and how your brand can use it, you’ve come to the right place. We read TikTok’s creator guidelines and newsroom documentation, so you don’t have to. In this article,…

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Why SEO experts rarely share actual success stories

Why SEO experts rarely share actual success stories

Most SEO experts are still afraid to publish their success stories, with a few notable exceptions. Many are simply unable to share their work even when it’s successful. How can SEOs stop practicing “ghost optimization”? Before we dive into this question, let’s look at the reasons for the ongoing secrecy and still prevailing negativity among…

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How Google Autocomplete works

How Google Autocomplete works

When you go to the Google homepage, you’ll most likely know what you’re about to type into the search box – whether you’re checking in on the weather forecast, looking for a business or service, or want to find out where you recognize that actor from. (Unless you’re “feeling lucky,” that is.) You enter a…

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The ultimate 2022 Google updates round up

The ultimate 2022 Google updates round up

30-second summary: 2022 saw nine confirmed updates (including two core updates,) five unconfirmed instances where volatility was observed in page rankings, and one data outage that caused chaos for 48 hours Video and commerce sites were the biggest winners in the May core update, while reference and news sites lost out most, especially outlets without…

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