How upskilling your paid advertising skills will tackle economic downturns
30-second summary: Marketing budgets are often the first to be slashed in a downturn – upskilling your existing team with digital marketing techniques can provide huge efficiencies and minimize the impact of cuts Creating an upskilling program does not need to be expensive or time-consuming if a well-thought-out strategy is adopted and results are constantly…
Read More “How upskilling your paid advertising skills will tackle economic downturns” »
ClickZ Marketing Masters podcast returns for season two
The ClickZ Marketing Masters podcast is returning for its second season! Starting from Tuesday 4th October, you can tune in to a weekly episode breaking down the issues keeping marketing leaders up at night. The podcast is available on our website and wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. The second…
Read More “ClickZ Marketing Masters podcast returns for season two” »
In-house SEO vs outsourced agency talent: Who wins the debate?
30-second summary: SEO involves a lot of tasks, processes, and technicalities that are hard to master and manage Investing in an in-house team can have lots of advantages, like building specialized talent, greater control over performance, productivity, brand and process alignment However, outsourcing to an SEO agency may not deliver the above-mentioned benefits but can…
Read More “In-house SEO vs outsourced agency talent: Who wins the debate?” »
How TripAdvisor’s in-house agency is incubating innovation
Many brands struggle to give their teams the creative freedom to innovate. They may turn to third-party media and branding agencies that focus solely on delivering exceptional advertising and media campaigns. The in-house agency model is much rarer but offers true creative control. TripAdvisor has brought the agency model in-house with its new creative studio,…
Read More “How TripAdvisor’s in-house agency is incubating innovation” »
