Bounce and exit rate analytics: measure, assess, and audit to increase conversions
30-second summary: Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page This metric helps measure visit quality and relevance Exit rate is a metric that identifies the number of exits from your site, and, as with entrances, it will always be equal…
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Ecommerce SEO guide for the 2022 holiday season
30-second summary: Global recession and cost of living crisis will not dampen the gifting spirit and consumer spending For the 2022 holiday season, ecommerce retailers forecast $262 billion in revenue which surpasses the $205 billion benchmark from 2021 If you found yourself Googling “ideas to boost ecommerce holiday season revenue” we have answers for you!…
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How to manage SEO clients’ expectations
30-second summary: SEO is expensive, yet offers no tangible guarantees in terms of rankings or traffic. No wonder so many business owners are confused All SEO clients are different. It is important to understand their prior experience in SEO before developing your relationship management strategy with each of them. Getting to know a new lead…
How Pandora’s out-of-home 3D billboard celebrated Black Music Month
Black Music Month is a celebration of the substantial African American influences on music and songwriting in American culture. Each year, Pandora, the music streaming platform, honors Black Music Month with dedicated programming. In June 2022, its Black Music Month celebrations were topped off with a 3D out-of-home billboard in Times Square. Pandora worked with BCN…
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Are the days of pure organic growth over for apps?
30-second summary: Has it become nearly impossible to cut through the noise of six million apps in app stores? For app marketing to be effective, it has to take into consideration the whole ecosystem that affects your app’s marketing performance Whether it is app store optimization (ASO) or combining organic and paid user acquisition, marketers…
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SEO doesn’t have to be scary: shift from a reactive to proactive strategy
30-second summary: SEO is a reality that all marketers face and many try to steer clear of as they devise an all-encompassing digital marketing strategy that is reactive in nature Begin by familiarizing yourself with Google’s Page Quality Rating Guidelines Create a sound SEO strategy to use every time you start the content creation process,…
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In a sea of signals, is your on-page on-point?
30-second summary: Content managers who want to assess their on-page performance can feel lost at sea due to numerous SEO signals and their perceptions This problem gets bigger and highly complex for industries with niche semantics The scenarios they present to the content planning process are highly specific, with unique lexicons and semantic relationships Sr….
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Is Google headed towards a continuous “real-time” algorithm?
30-second summary: The present reality is that Google presses the button and updates its algorithm, which in turn can update site rankings What if we are entering a world where it is less of Google pressing a button and more of the algorithm automatically updating rankings in “real-time”? Advisory Board member and Wix’s Head of…
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