Equip yourself to do SEO on your own
30-second summary: Are you confident about how your target consumer moves in the three stages, awareness, consideration, and decision? A website that features content only suited to the first stage of awareness will struggle to convert, whereas a site only focused on conversions may struggle to get any traffic to convert in the first place…
Read More “Understanding the three awareness stages of your online audience” »
30-second summary: Exact-match keywords are useful for researching patterns and trends but not so much for optimization purposes When optimizing for keywords, optimize for intent and solve problems, don’t just match your page to the keyword Brand-driven keywords should be your top priority because you cannot control SERPs but you can rank assets that will…
Read More “Three critical keyword research trends you must embrace” »
30-second summary: B2B conversion funnels are long and unpredictable, and your SEO strategy should reflect that Because it takes several touchpoints for a buying decision to be made, a B2B SEO strategy should focus on both informational and commercial phrases Brand-driven search is crucial for your conversions because B2B customers tend to careful consider all…
Read More “How to drive B2B conversions from your organic traffic” »
“Will we ever be able to put search marketing strategy in the driver’s seat?” This is almost every search marketer’s dilemma as the community continues to remain at the mercy of Google’s algorithms and updates. SEAT S.A, the Barcelona-based multinational automaker part of the Volkswagen group have innovated a testing model that is driving growth…
Read More “How a testing model is driving SEAT and CUPRA’s search marketing performance” »
30-second summary: Today’s consumers are more concerned than ever with the environmental impact of the brands they consume, especially within food and beverage There is a unique opportunity for brands to align their own purpose and growth with consumer desires to look after the world we live in Brands must step up their sustainability efforts…
Read More “Four brands commit to ethical marketing: Here’s how to join them” »
30-second summary: Social media platforms allow anyone to publicly call out people and brands when they did or said something offensive or abusive Cancel culture is public outrage targeting an individual celebrity or a brand for their public statements or actions How do you keep your brand safe from being canceled in 2022 and beyond?…
Read More “Cancel culture and what brands should be doing” »
As marketers, we’ve grown reliant on data – of all shapes and sizes. No matter how seemingly inconsequential, we crave the data. The pandemic has gone and ruined the perfect data-driven pictures we’d created of our customers, our market and our products, to set strategies for growth. This creates a big challenge for marketers even…
Read More “Building marketing success from the post-pandemic data black hole” »
BlackBerry is one of the first smartphone manufacturers which empowered the mobile workforce with its iconic QWERTY keypad and robust hardware, its products symbolized sophistication, power, and convenience in the user’s palm. No wonder, Barack Obama, James Cameron, Kim Kardashian, Eric Schmidt, and your neighbor down the road–all managed business on BlackBerry. But when BlackBerry…
Read More “From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy” »
Building trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call for your competitors to have their advertising banned. This was the case for Premier League team Southampton Football Club (Southampton F.C.), and crypto-betting company Sportsbet.io. We spoke with…
Read More “How Southampton Football Club and Sportsbet.io increased brand trust from 13% to 47%” »
Fancy a beer? How about a virtual one? Heineken have become one of the latest brands to join the rapidly expanding collection of big-name brands with a footprint in the metaverse with the launch of ‘Heineken Silver’ – the world’s first Virtual Beer. Swapping out hops for pixels, Heineken unveiled their new beverage in mid-March…
