Apple is expanding ads on iPhone and iPad
Apple will be expanding ads to new areas of the iPhone and iPad, in an effort to drive revenue. App Tracking Transparency (ATT). Last year Apple launched ATT which allowed consumers to decide whether they would allow third-party apps to track their activity across apps. The feature was said to cause billions of dollars in…
How to plan and budget for enterprise SEO
In an ideal enterprise world, your CMO would plan a budget for SEO, leaving you to enjoy building your strategy without endlessly trying to prove ROI for each line item. Like I said, ideal. But not exactly realistic. Because CMOs are often hyperfocused on brand strategy or activation. Often, SEO is an entirely new marketing…
How Irish Spring’s ‘gaming shower’ marketing activation cleaned up on Twitch
As far as marketing activations go, combining a gaming chair with a thirty-minute shower is on the stranger side of things. However, despite its eccentricity, this abstract activation was a calculated (and ambitious) move by Irish Spring, a well-known American soap brand owned by Colgate-Palmolive. Irish Spring has recently sought to modernize its brand. This…
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How do videos help your SEO strategy?
Everyone is talking about creating and marketing videos these days. The marketing benefits are clear: Videos spread well, generate engagements on social media and are able to still attract attention in our world of information overload. But can videos also enhance your SEO strategy? Well, we don’t know everything about Google’s ranking signals, so we…
