How Southampton Football Club and Sportsbet.io increased brand trust from 13% to 47%

Building trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call for your competitors to have their advertising banned. This was the case for Premier League team Southampton Football Club (Southampton F.C.), and crypto-betting company Sportsbet.io. We spoke with…

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How Heineken built a successful metaverse branding strategy and brought their virtual beer to life

Fancy a beer? How about a virtual one? Heineken have become one of the latest brands to join the rapidly expanding collection of big-name brands with a footprint in the metaverse with the launch of ‘Heineken Silver’ – the world’s first Virtual Beer. Swapping out hops for pixels, Heineken unveiled their new beverage in mid-March…

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Marketers, minorities, and brand engagement: connecting the dots with Christopher Kenna

In the first episode of the ClickZ Marketing Masters Podcast, our host Tim Flagg speaks with Christopher Kenna, CEO and Co-Founder of Brand Advance. They discuss what it takes to be a great marketing leader and take a deeper look at how brand engagement with minority communities has shifted. Kenna shares his expert insights on…

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How US food franchise Bar Louie built its localized digital strategy

Bar Louie was founded in 1990s Chicago as ‘The Original Gastrobar’. Its foundation as a neighbourhood bar is integral to Bar Louie’s identity and has been central to their continued expansion to over 70 US locations. Accordingly, their marketing strategy originally had a focus that was far from digital. General managers would meet their audience…

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Data privacy is the future of digital marketing: Here’s how to adapt

30-second summary: Consumer data privacy is no longer just a movement to monitor but a business fundamental Brands will need a three-dimensional approach to cope with the new realities of privacy Peter Rice, AVP, Marketing Systems Strategy at Kepler discusses maximizing first-party data, building capacities to reach audiences in a cookieless world, and creating a…

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Ahrefs vs Majestic SEO – 1 Million Reasons Why Ahrefs Is Better [Updated for 2018]

HUGE NEW UPDATE! If you don’t have time to read this post terminate your Majestic account immediately and take out the Ahrefs trial without hesitation. Back in 2013, I conducted an experiment to see which is the best backlink checker. Long story short, Ahrefs won… This really upset the Majestic team at the time and…

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